Brief: Create a new look and feel for the Discovery Financial Planning Summit. Create a new theme, payoff line and logo for the summit. 

 

This event is an opportunity for financial advisors to meet and hear renowned local and international speakers in their respective fields. Here we are positioning South Africa and Discovery as a global leader in the field, and the artwork must reflect this. 

 

Solution: Bringing the powers of the world together... 

 

Rationale: The definition of a summit is the highest peak of a mountain, which metaphorically translates to the Financial Planning Summit, bringing together “power house” leaders of the world. The artwork will have a combination of some of the seven summits of the world representing each continent, with a financial twist.