Beyond Torque

Win a Car Campaign

The brief was to refresh the look and feel for the Beyond Torque campaign. The challenge was the DFC group are already highly established people and how would we interest them to work harder in the aim to win this car. In the beginning we didn’t know what car they were giving away which was yet another challenge.

 

The teaser campaign concept portrayed the audience as “VIPs”. The imagery used had to show their importance and the we acknowledge that they have already “arrived”. Basically boosting their ego